Mustang Unleashed

I might come unhinged by Mustang Unleashed. A mustang wouldn't be on a leash, not as a car, not as a horse. Your dog might be on a leash, or your girlfriend, maybe particularly if you drove a red Mustang.

Does this theme sound silly to anyone else?

Wonders Never Cease (Grandfather Mountain)

Wonders never cease. This saying becomes fresh and feels apt for a mountain whose wonders never cease, except when the fog comes in.

Albert Dali Brand-Naming Consultancy

This print ad is spare, clever and attention-grabbing. But I think the company does more than come up with domain names.

(Click on the ad to see a bigger version.)

Time Out Amsterdam

Click on the image for a bigger version of this ad from the Time Out series of travel guides. It shows a guy wrestling with himself to get away from the computer and out the door.

This art concept works well with the Time Out theme, reinforcing the double meaning: "time out" as time outside and time out from the screen.

The Man Your Man Could Smell Like (Old Spice)

Smell Like a Man, Man


A snappy, funny update of the brand's longstanding maritime theme. You've got oysters, pearly treasure, a boat and a piratelike man. Well written. Gave me a laugh.

Easy. Breezy. Beautiful. (Cover Girl)

Easy. Breezy. Beautiful.

A tagline of three words linked by alliteration and rhyme and ending with the soft "ful" sound. The words sound great together. This is more a branding than an ad, with a casual feel that fits the Cover Girl product line.

Black Taco (Taco Bell)

Black cat. Black boots. Black eye. Black taco.

On the radio, this ad made me listen. Funny text, funny delivery. Funny Phillies too, crazy fans of the black taco.