Mustang Unleashed

I might come unhinged by Mustang Unleashed. A mustang wouldn't be on a leash, not as a car, not as a horse. Your dog might be on a leash, or your girlfriend, maybe particularly if you drove a red Mustang.

Does this theme sound silly to anyone else?

Just Add Nada (Corona Beer)

An inspired idea for a billboard that was a finalist in the 2010 Obie Awards.

It works in so many ways. First, the Spanish "nada" fits with this Mexican brand. Second, the phrase echoes "just add water," but beer doesn't need water as a cocktail might; so, in fact, your drink needs nada, nothing. And, third, it's a perfect scene—you'll need nothing more. Great multiple meanings.