
"Pam helps you pull it off."
The alliterative P sounds stick in the mind. But it was probably best to avoid "pull it off," which has an unintended meaning.
How does language work for an ad or a brand?
I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
I think the "pull it off" double meaning was intended, though I don't think it words either.
ReplyDeleteOh, Michael! My first comment. Thanks, and such a great topic. I suppose the picture sort of suggests you're right about the intention.
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