How does language work for an ad or a brand? I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
Sunday, March 28, 2010
Enjoy Coke-ness (Coke Zero)
This one is pretty cute. I like the writers' references to the obscure Millard Fillmore and the more obscure Djibouti. A worthy installment in a campaign to appeal to younger guys.
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