How does language work for an ad or a brand? I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
Saturday, February 27, 2010
The Man Your Man Could Smell Like (Old Spice)
Smell Like a Man, Man
A snappy, funny update of the brand's longstanding maritime theme. You've got oysters, pearly treasure, a boat and a piratelike man. Well written. Gave me a laugh.
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