How does language work for an ad or a brand? I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
Friday, January 8, 2010
Easy. Breezy. Beautiful. (Cover Girl)
Easy. Breezy. Beautiful.
A tagline of three words linked by alliteration and rhyme and ending with the soft "ful" sound. The words sound great together. This is more a branding than an ad, with a casual feel that fits the Cover Girl product line.
No comments:
Post a Comment