![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS8t3gHxtpCBQ36MyekxMa2iFg7Q50fnK-oGtgpWfm4t9F3fBSuXiSsPgimRAQup28yL0mqVvxEajOUhkE7QCpqiBvtQ_KV4lS0bIGN72OM1D3cz1fvDJm40EExLhuieA9RaDLdgvW4Kw/s200/cover+girl.png)
Easy. Breezy. Beautiful.
A tagline of three words linked by alliteration and rhyme and ending with the soft "ful" sound. The words sound great together. This is more a branding than an ad, with a casual feel that fits the Cover Girl product line.
How does language work for an ad or a brand?
I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
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