
Easy. Breezy. Beautiful.
A tagline of three words linked by alliteration and rhyme and ending with the soft "ful" sound. The words sound great together. This is more a branding than an ad, with a casual feel that fits the Cover Girl product line.
How does language work for an ad or a brand?
I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
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