![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSb-yNyu_34Z-KCNSVCGv5PZeaeSMGdZHBdUzlqtIeX4snViCSQJULWb9IbE4JLykH9euAmmblGtNPRRaNc2oZ-HJ1E3h1jLRfieoT7UevPYPfWEuTmtoTdHLRYkx3F0WDAIJTa7I_hw4/s200/hug-black-taco.jpg)
Black cat. Black boots. Black eye. Black taco.
On the radio, this ad made me listen. Funny text, funny delivery. Funny Phillies too, crazy fans of the black taco.
How does language work for an ad or a brand?
I'll study one ad periodically to try to find out.
My focus: the language. The length: brief.
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