Just Add Nada (Corona Beer)

An inspired idea for a billboard that was a finalist in the 2010 Obie Awards.

It works in so many ways. First, the Spanish "nada" fits with this Mexican brand. Second, the phrase echoes "just add water," but beer doesn't need water as a cocktail might; so, in fact, your drink needs nada, nothing. And, third, it's a perfect scene—you'll need nothing more. Great multiple meanings.