Tuesday, January 26, 2010

Crisp flavor with a hint of calories. (MGD 64)

"Crisp flavor with a hint of calories." "A hint of calories" works for me. It conjures the language of wine-tasting (a hint of oak, etc.) to promote wine's proletarian cousin, beer. This copy also appeared in an ad with a tall, skinny, female-looking beer bottle. That worked even better with the lite theme.

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